SaaS Link-Building Strategies | No BS in 2023!

Did you know that SaaS companies with high-quality backlinks are more likely to rank higher on search engines and drive more website traffic? According to a study by Backlinko, backlinks are the second-most important ranking factor for SEO success. Makes SaaS link-building a crucial SEO strategy for any successful marketing campaign for SaaS companies to drive organic traffic and build a solid business.

If you struggle to build a backlink for your SaaS product or to find the best way to build authority links, then in this comprehensive guide, we’ll take a deep dive into the best way to build high-quality backlinks to save your website from the next Google update.
Aha, I’m the best Link Builder.

Aha, I’m the best Link Builder.

By the end of this comprehensive guide on SaaS link building, you’ll have gained a strong understanding of the following:

SaaS link building stands for building high-quality links from other websites to improve organic traffic and build brand authority in the eyes of search engines like Google and Bing.

If any business, website, publication, or similar entity mentions your business on its website, it is considered a vote. Google and other search engines interpret this as a signal to determine your popularity on the internet. That’s why building quality backlinks will be the best return on investment for your software as a service business.

Running a successful link-building campaign for SaaS companies requires

  • Prospects Data
  • Cold Email
  • Outreach Tools
  • Lots of patience

Improved Ranking and Traffic: By creating high-quality content and backlinks, you can enhance the search engine rankings of your SaaS website and attract more organic visitors.

Increased referral traffic: Building relationships and creating good links from other relevant websites through link-building strategies can boost referral traffic to your website.

Relationships with other link builders, industry influencers, and thought leaders: Link-building activity can help you connect with other link builders, industry influencers, and thought leaders, potentially opening up new opportunities for collaboration and partnerships.

Compete with your competitors: You can stay competitive and gain an edge by implementing and creating white-hat link-building strategies.

Long-term sustainable growth: Building quality backlinks is an essential part of a long-term sustainable SEO growth strategy for SaaS businesses to save or prevent Google updates, and it helps you build a strong online presence that can support your growth for years to come.

Understanding the basics is very important to know which links are good for your business and which are not!

Because whenever you build a backlink, your aim should be to drive traffic, authority, and trust!

But identifying which backlinks are best for you is a little work if you are a beginner. That’s why here I am sharing the 8 points that help you deep dive, into which backlinks are perfect for you.

Relevancy: Whenever you build backlinks, they should be relevant according to your industry. For example, if you work in the SaaS industry, it should be better if you get relevant backlinks to the SaaS or a specific niche within it.

Authority: Building or earning backlinks comes from trusted and well-established sources that carry more weight and positively impact your search engine rankings. Websites like Hubspot, known for quality content, a high domain rating, and substantial traffic,

Traffic: Backlinks come from authority websites with a good amount of traffic that can bring more visitors to your SaaS website, and this is known as a good backlink.

Contextual Placement: A contextual backlink is a hyperlink placed within relevant and related content. In link building, it’s considered the most powerful link profile, and it provides additional value and relevance to users and helps search engine crawlers to understand your website contextually.

Diversity: There are better practices than building links from single techniques. Having diverse backlinks from different domains and sources is very important. It looks natural to search engines. For example, build links using various strategies like guest posts, content promotion, and skyscraper link building.

Trustworthiness: Backlinks from trustworthy websites, such as reputable industry publications or well-known brands, can enhance credibility and trustworthiness.

Anchor Text: The anchor text is the clickable text of the backlink. Using relevant and meaningful anchor text is considered a good backlink. Keep your anchor manageable; whenever you build links, make sure they look natural to save your website from Google’s Penguin update.

Here’s the detailed guide written by Matt Digitty about anchor text optimization:

Over the past years, I build 100s of links for my SaaS Clients from many link-building strategies here I cover our top 6 SaaS Backlink Strategies that work well for me.

1. Unlinked Brand Mention

Unlinked brand mentions mean where your brand or website name is mentioned on other websites without a clickable hyperlink. these mentions are in the form of text & Quotes and it’s one of the easy and best opportunities to convert them into backlinks and improve your website’s SEO

How to Build Links from Unlinked Brand Mentions

Step 1:  Open a content explorer  in Ahref

Step 2: Search your brand name example “ SurveyMonkey “ and enter the domain name in unlinked in mentioned column + add the “ in content “ filter in the search bar.

Step 3: Export the Data in CSV or Exel Form

Step 4: Use a tool like Hunter to find the prospect data and use Buzzstream to automate the email outreach task.

2. Create a Linkable Asset

A linkable asset is a content piece, such as a detailed article, that covers a specific topic comprehensively. People often reference this article as a valuable resource for readers seeking information on that topic. This is why it’s called a linkable asset, as it provides an opportunity to earn backlinks from other websites to your content. SEO & link builders professionals Considered it to be one of the most effective methods to acquire links for your content.

Last year when I was working on Qualaroo we wrote a detailed guide about Customer journey mapping and within a few months, we earn more than 20 links and this is the beauty of content marketing.

How to Promote your linkable asset with Email Outreach to Earn Backlinks 

Step 1: Find relevant prospects with the help of tools like Ahref, buzz sumo, and Google Search.

Step 2: Automate your email outreach task

Step 3: Shoot them an email

3. Listicle Outreach

Building backlinks from listicle blogs is the best way to attract new customers, build a brand, and improve the website’s ranking.

In this link-building technique, your work is you have to list your product on other websites that rank for the buyer intent keyword examples like “ Lead Generation tools “For this query you will find numerous pages ranked in search engines. each of which mentions various tools in their content to provide information to users. and every page has mentioned many tools in their to content to provide more information to the users. Your job is to reach out to all website owners and inform them that you have a similar lead generation product that helps users to generate leads that convert into sales and negotiate to list your product on the blog.

This is the best link-building technique that works for me when I was working at Proprofs. I build more than 40+ backlinks through listicle outreach and increase the 2X referral traffic and generate 30 to 50 referral leads per month for Qualaroo &

How to build links from Listicles Outreach

Step 1: Scrape all top 20 pages from research results that rank for your product-focused keywords.

Step 2: Build a database including prospects name, email id & website name.

Step 3: Automate your email outreach

4. Guest Post

Building links from guest posting is the best and very demanding strategy for saas companies. According to SEOs, it’s the very old and best strategy to build high-quality links that help you to build authority, and traffic and improve your brand visibility.

I build more than 100+ guest posts for my client and here are my top 8  learning.

  • Use a proper author bio that helps you to gain more attention and trust from the users.
  • Don’t send emails on generic emails like ( ) always prefer to send emails to the relevant person who handles SEO, content & marketing tasks like their editorial team, content manager, SEO specialist, publisher, or outreach person.
  • Use 3 to 4 follow-up email sequence
  • Publish guest posts only on your industry-relevant sites
  • Don’t contribute guest posts that produce multiple category content & PBN website
  • Always suggest adding contextual links make sure don’t force anchors just for building links make sure it’s natural
  • Whenever publish guest post content think like you working on brand building, and improve EEAT score.
  • Always read website editorial guidelines before writing content or reaching out to the website owner.

3 Best Ways to find guest  post opportunities

Competitor Research: Analyze your competitor’s guest posts using tools like Ahref and Semrush and reach out to them.

Author Bio: Use the author bio & Ahref content explorer to find guest blogging opportunities, read Ahref’s blog to get to know in detail about how to use content explorer

Outreach & Networking: Reach out to your industry-relevant website owners and introduce yourself and express your interest in contributing an editorial content

Advance Search Operation: User advance search operators to find guest blogging opportunities

  • Write for us” + SaaS
  • Guest post + SaaS
  • Contribute + SaaS 
  • Submit a guest post + SaaS
  • Guest author + SaaS 

Here’s my top guest post contribution for my clients

Featuring as an expert everyone’s wish? Right Yes! And that’s why users love to read experts’ advice because they have expertise in that particular area and here smart link builders like me find an opportunity to build backlinks.


According to Joshua’s tweet if you conduct an experts roundup on your website your primary aim is building quality backlinks, earning social sharing, and building a relationship 

Here’s the detailed guide on how you leverage the Experts round-up by Ahref! Worth Reading.

6. Linkedin DM

Linkedin is the best networking platform where you will easily connect with your ideal customer, communicate, and build a relationship with your perfect persona. But 90% of people don’t know how to leverage LinkedIn for saas backlink strategy. 

3  Proven Benefits of Using Linkedin for building backlinks for Your SaaS Products.

1) Find your Ideal Client to sell your SaaS Link Building Services

2) Reach out to other link builders for building a relationship and find backlink collaboration.

3) Build strong relationships with other SaaS Link Builders


In summary, SaaS link building plays a very crucial role in the success of any saas organic search marketing campaign. Investing time and efforts in building quality backlinks offer a high return on investment by improving search engine rankings, driving organic traffic, building brand authority, and long-term sustainable growth.