SaaS Marketing Glossary | Your Comprehensive Guide to Key Terms

Account-Based Marketing (ABM) – Account-Based Marketing or ABM is a marketing strategy or approach used for B2B (Business-to-Business) marketing. ABM is focused on the key accounts instead of the whole market audience. It is different from the traditional market approach.  A/B Test – A/B Test is a marketing strategy where you differentiate and test one …

SaaS Marketing Glossary | Your Comprehensive Guide to Key Terms Read More »