SaaS Marketing Glossary | Your Comprehensive Guide to Key Terms
Account-Based Marketing (ABM) – Account-Based Marketing or ABM is a marketing strategy or approach used for B2B (Business-to-Business) marketing. ABM is focused on the key accounts instead of the whole market audience. It is different from the traditional market approach. A/B Test – A/B Test is a marketing strategy where you differentiate and test one …
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