Anurag Pandey

Anurag is a SaaS SEO Consultant at Visiner with 3+ years of experience working with B2B SaaS companies, including startups, SMBs, and enterprise-level businesses. He's passionate about SaaS growth and marketing, and his responsibilities include understanding customer needs, developing growth strategies, and overseeing the growth of the product.

SaaS Marketing Glossary | Your Comprehensive Guide to Key Terms

Account-Based Marketing (ABM) – Account-Based Marketing or ABM is a marketing strategy or approach used for B2B (Business-to-Business) marketing. ABM is focused on the key accounts instead of the whole market audience. It is different from the traditional market approach.  A/B Test – A/B Test is a marketing strategy where you differentiate and test one …

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